What is Social Media Marketing?

Social media marketing is an internet marketing in which social networking sites apply marketing techniques to reach the social media people with their unique content, images, graphics and videos to talk about the product and services in a better way to attract the social media users.

 

Social Media Marketing Training In Hebbal

  • Understanding Social media marketing strategies
  • Benefits of Social media marketing
  • Facebook account set up
  • Facebook Business page creation
  • Facebook Account properties
  • Creating Pages in facebook and Engaging People
  • Facebook Insights and analytics
  • How to find targeted people on facebook and add them
  • Live Practical Campaigns will be shown on How to create
  • Facebook Brand
  • Video Submission in top sites like Youtube,Dailymotion,Fllickr
  • Creating Pins,Boards in Pinterest and increasing followers
  • How to use twitter and increase followers
  • What is Twitter?
  • Tips about setting up a Twitter account: Personal Bio | Profile Picture | BackgroundPicture
  • Following and Listening
  • Building Relationship
  • Tools for managing your Tweets
  • Finding People and Companies on Twitter
  • How to use Google Plus for Business (Creating Pages, Profiles, increasing circles)
  • Integrating facebook with twitter
  • Posting valuable content on hundreds of social networks simultaneously using topsocial media tools (scheduling social media posts)
  • How to Optimize facebook pages and get in 1st page (doing business in facebook)
  • How to increase facebook likes,shares,views for posts using tools
  • How to get your youtube videos in 1st page for targeted keywords

 

FACEBOOK ?

  • Facebook account setup
  • Personal account properties
  • Facebook business page setup
  • How to find targeted audience on facebook?
  • How to create facebook page ?
  • How to create Facebook groups and participate in a right way ?
  • How to get more organic likes from targeted audience ?
  • Facebook Insights – Post Reach, impressions , Clicks , page views, Likes
  • Page role settings , tabs customization
  • Notification
  • Cross posting the videos in multiple pages
  • Cross linking the groups and pages
  • Visitor posts
  • Access levels , visitor posts , Event creation

 

FACEBOOK ADS

  • Basics of Ads Manager Dashboard
  • Basic terms in Facebook ads manager
  • Understanding Campaign, Adgroup, Ads Structure
  • Brand awarness Campaign
  • Reach Campaign
  • Likes Campaign
  • Event Response Campaign
  • Boost Post Campaign
  • Lead Generation Campaign
  • App install Campaign
  • Video Campaign
  • Conversion campaign
  • Difference between Custom Audience and look a like Audience and how to use it
  • Upload custom audience and run ads for different campaigns
  • Retargeting on Custom Audience
  • Detailed Explanation on Reach,Impressions , Clicks , Click through rate, conversion, conversion rate , link clicks, link click through rate
  • How to generate the reports after running live campagins ?
  • Analysing the reports and calculating ROI
  • Applying filters , Rules , break down and generating reports

 

TWITTER MARKETING

  • What is twitter
  • Types of post
  • How to find targeted audience on Twitter
  • Creating twitter profile
  • Increasing followers on twitter
  • Using hash tags
  • Embedding the tweets
  • Likes ,retweets, lists , Moments
  • Integrate twitter with facebook and other tools
  • Customizing twitter profile
  • Twitter analytics, Analysis
  • 3rd party tools to find targeted audience in twitter
  • Twitter ads

 

PINTEREST

  • What is pinterest
  • Creating Pinterest profile
  • Creation of boards and pins
  • Adding pins in relevant boards
  • Increasing followers
  • Finding right pins using hashtags
  • Increasing network in pinterest
  • Importance of image sharing and role of pinterest
  • Indexing pinterest images
  • Repins and boards concept
  • Sharing pins
  • Pinning other pins in our boards
  • pinterest analytics
  • pinterest ads

 

LINKEDIN

  • What is linkedin
  • Benefits of linkedin network
  • Creating linkedin profile
  • Adding skills in profile
  • posting content in the profile
  • finding jobs in linkedin
  • Creaing linkedin page
  • Increasing connections by using various techniques
  • Discussion on 1st connection , 2nd connection, 3rd connection
  • Finding company pages and following them
  • Sending personal invitation
  • Whos viewed your profile
  • Notifications, Messages
  • Lead generation using linkedin
  • Using Advanced filters to find targeted professionals on linkedin
  • Alumini to connect with previous employers or educational groups
  • Creating groups and participating in linkedin
  • Group access levels
  • Page access in linkedin
  • Linkedin pulse and content marketing strategies
  • Advertising on Linkedin

 

LINKEDIN ADS

  • Display ADS
  • Inmail ADS
  • CPC ADS
  • Sponsored ads
  • Lead Generation ADS
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