Advanced DIGITAL MARKETING Training in RT Nagar

Become a  Certified Digital Marketing Professionals

Are you looking  for recent updates on Digital Marketing Training institute in Hebbal, RT Nagar, Bangalore. Then look no further Rayyan Digital Provides the Quality Training to the  Students  with the real time projects at the affordable price.

Rayyan Digital Provides the 100% Practical Training with Live Projects, internship, mock interviews, resume preparation, flexible batch timings, placement support and guidance to each and every student who join for recent updates on  Digital Marketing trends.

Our Digital Marketing Course Syllabus :

  • DIGITAL MARKETING OVERVIEW
  • Website Designing with WordPress
  • SEARCH ENGINE OPTIMIZATION
  • SOCIAL MEDIA MARKETING
  • PPC ADVERTISING WITH GOOGLE ADWORDS
  • GOOGLE ANALYTICS
  • LEAD GENERATION
  • CONVERSION RATE OPTIMIZATION(CRO)
  • EMAIL MARKETING
  • Affiliate Marketing
  • Google Adsense
  • Live Projects

 

SEARCH ENGINE OPTIMIZATION

  • Introduction to SEO
  • How search engines will work?
  • Latest google Algorithms and updates
  • White hat Seo vs Black Hat SEO
  • Keyword research process
  • On page Optimization Strategies
  • Off page Optimization Strategies
  • Competitor Analysis

Google Web masters

  • Basics of Google webmaster tools
  • Adding a Site and Verification Process
  • setting Geo target location
  • Configuration Settings
  • URL Parameters
  • Search Analytics Reports
  • Crawl Errors / Stats
  • Google Fetch
  • Blocking the Crawler and blocking pages
  • Traffic
  • Search Queries
  • Links to Site / Internal Links
  • Resubmitting Sitemaps
  • Robots.txt tester
  • Remove/ Temporarily hide urls from search results
  • Remove URLS from index
  • HTML Suggestions
  • Rich Snippets
  • Data Highlighter

Research and Analysis Of Keywords

  • Basics of Keyword research
  • What are keywords ?
  • keyword Research tools
  • Analysis of keywords for any website
  • Research on keywords
  • Competitor keyword analysis and tools used
  • Analysis of keywords using Google ad words keyword tool
  • Competitor analysis Fitting right keywords to the project

ON PAGE OPTIMIZATION STRATEGIES :

  • Basics of On page Optimization
  • Title Tag Optimization
  • Meta Tag Optimization
  • URL Structure
  • Content Optimization
  • Header Tags
  • Bread Crumb Navigation
  • Sitemaps creation
  • Robots.txt  Creation
  • 404 errors
  • 301 redirection methods
  • Canonical Links
  • Alt tags
  • Rich Snippets ( Schema)

OFF PAGE OPTIMIZATION STRATEGIES

  • Introduction to Off page Optimization
  • Types of link methods
  • Link Building Guidelines
  • Importance of Link Building
  • Directory Submissions
  • Social Bookmarking
  • Forums Submissions
  • Blog Commenting
  • Classified Submissions
  • Guest Blogging
  • Article Submission
  • PDF sharing
  • Press Release Submission
  • Search Engine Submission

Effective link building techniques and case studies on various Live projects

2 Live SEO Projects for every student with required tools and access

1 Hour class and 4 hours of live projects on SEO under trainer guidance

SOCIAL MEDIA MARKETING

  • Understanding Social media marketing strategies
  • Benefits of Social media marketing
  • Facebook account set up
  • Facebook Business page creation
  • Facebook Account properties
  • Creating Pages in facebook and Engaging People
  • Facebook Insights and analytics
  • How to find targeted people on facebook and add them
  • Live Practical Campaigns will be shown on How to create
  • Facebook Brand
  • Video Submission in top sites like Youtube,Dailymotion,Fllickr
  • Creating Pins,Boards in Pinterest and increasing followers
  • How to use twitter and increase followers
  • What is Twitter?
  • Tips about setting up a Twitter account: Personal Bio | Profile Picture | BackgroundPicture
  • Following and Listening
  • Building Relationship
  • Tools for managing your Tweets
  • Finding People and Companies on Twitter
  • How to use Google Plus for Business (Creating Pages, Profiles, increasing circles)
  • Integrating facebook with twitter
  • Posting valuable content on hundreds of social networks simultaneously using topsocial media tools (scheduling social media posts)
  • How to Optimize facebook pages and get in 1st page (doing business in facebook)
  • How to increase facebook likes,shares,views for posts using tools
  • How to get your youtube videos in 1st page for targeted keywords

How to do Marketing on

FACEBOOK ?

  • Facebook account setup
  • Personal account properties
  • Facebook business page setup
  • How to find targeted audience on facebook?
  • How to create facebook page ?
  • How to create Facebook groups and participate in a right way ?
  • How to get more organic likes from targeted audience ?
  • Facebook Insights – Post Reach, impressions , Clicks , page views, Likes
  • Page role settings , tabs customization
  • Notification
  • Cross posting the videos in multiple pages
  • Cross linking the groups and pages
  • Visitor posts
  • Access levels , visitor posts , Event creation

FACEBOOK ADS

  • Basics of Ads Manager Dashboard
  • Basic terms in Facebook ads manager
  • Understanding Campaign, Adgroup, Ads Structure
  • Brand awarness Campaign
  • Reach Campaign
  • Likes Campaign
  • Event Response Campaign
  • Boost Post Campaign
  • Lead Generation Campaign
  • App install Campaign
  • Video Campaign
  • Conversion campaign
  • Difference between Custom Audience and look a like Audience and how to use it
  • Upload custom audience and run ads for different campaigns
  • Retargeting on Custom Audience
  • Detailed Explanation on Reach,Impressions , Clicks , Click through rate, conversion, conversion rate , link clicks, link click through rate
  • How to generate the reports after running live campagins ?
  • Analysing the reports and calculating ROI
  • Applying filters , Rules , break down and generating reports

TWITTER MARKETING

  • What is twitter
  • Types of post
  • How to find targeted audience on Twitter
  • Creating twitter profile
  • Increasing followers on twitter
  • Using hash tags
  • Embedding the tweets
  • Likes ,retweets, lists , Moments
  • Integrate twitter with facebook and other tools
  • Customizing twitter profile
  • Twitter analytics, Analysis
  • 3rd party tools to find targeted audience in twitter
  • Twitter ads

PINTEREST

  • What is pinterest
  • Creating Pinterest profile
  • Creation of boards and pins
  • Adding pins in relevant boards
  • Increasing followers
  • Finding right pins using hashtags
  • Increasing network in pinterest
  • Importance of image sharing and role of pinterest
  • Indexing pinterest images
  • Repins and boards concept
  • Sharing pins
  • Pinning other pins in our boards
  • pinterest analytics
  • pinterest ads

LINKEDIN

  • What is linkedin
  • Benefits of linkedin network
  • Creating linkedin profile
  • Adding skills in profile
  • posting content in the profile
  • finding jobs in linkedin
  • Creaing linkedin page
  • Increasing connections by using various techniques
  • Discussion on 1st connection , 2nd connection, 3rd connection
  • Finding company pages and following them
  • Sending personal invitation
  • Whos viewed your profile
  • Notifications, Messages
  • Lead generation using linkedin
  • Using Advanced filters to find targeted professionals on linkedin
  • Alumini to connect with previous employers or educational groups
  • Creating groups and participating in linkedin
  • Group access levels
  • Page access in linkedin
  • Linkedin pulse and content marketing strategies
  • Advertising on Linkedin

LINKEDIN ADS

  • Display ADS
  • Inmail ADS
  • CPC ADS
  • Sponsored ads
  • Lead Generation ADS

GOOGLE ANALYTICS

  • Introduction to Google analytics
  • Basic terms in Google Analytics
  • How Google analytics works
  • Understanding Google analytics account structure
  • Cookies importance in Google analytics
  • Setting up an account in Google analytics
  • Adding analytics code in website
  • Understanding different types of traffic
  • Downloading different traffic reports
  • Creating Key performance indicators using primary and secondary dimension
  • Understanding Bounce rate and how to reduce it
  • Setting up goals and tracking conversions
  • Different types of Goal conversion paths
  • Importance of funnels in goal conversions
  • Integrating Google Adwords with Google Analytics and Google Merchant centers
  • Tracking Adwords Campaign reports in Analytics
  • Filtering the traffic and creating different types of Pictorial charts to analyze reports visually
  • Importance of UTM Tagging ( Automatic and manual)
  • Enabling Automatic UTM tagging gclid in Google adwords
  • Event Tracking in Google analytics
  • Creating Dashboards
  • Checking Real Time Traffic
  • Creating Advance Segmentation Reports with multiple Dimensions
  • Attribution Modelling (Single&Multichannel)
  • Creating Custom Reports
  • Remarketing using Google Analytics
  • Tracking Ecommerce Reports
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