Google Ad words PPC TRAINING IN Hebbal

Google Adwords ?

It is a paid form of online advertising where we can able to promote our product and services.

Pay-per-click (PPC) marketing is nothing but a part of online marketing activity where the advertisers pay the publishers whenever the ad is clicked by the visitors. This is known as Pay Per Click (PPC) or Cost Per Click (CPC). Generally, in PPC marketing your ads will be shown on other websites and when the user of visitor clicks on it, the advertisers will have to pay for each click made by the visitor.

The key idea is to get more traffic to your website, generate more leads and thereby convert them into sales. This is surely a great tool for the marketers who are capable to invest and get a better traffic to their website that leads to sales.

Since, there are lots of positive outcomes out of PPC, there is a huge demand for the PPC campaigns which has been increasing day after day. Keeping in mind about the demand for PPC, our Digital Kora has designed special courses to offer a detailed and practical approach to develop and structure a successful PPC campaign using the Cost Effective methods. We make you understand the concept of Google AdWords as well as online marketing. You will learn how to create and run a campaign with the alloted advertising budget. We will teach you the difference between CPC (Cost per Click) and CPM (Cost per impression) and how these work.

The Candidates, who wish to make a great career in Digital Marketing, can approach Rayyan Digital. You can learn the entire course at a reasonable fee. After completion of the course, you will be able to demonstrate the proficiency in managing a small or a large PPC account.


Understanding purpose of Campaign           Google Adwords Training in Hebbal

  • Basics of adwords
  • Adwords Account set up
  • Account Limits in Adwords
  • Networks and Devices
  • Schedule: Start date, end date, ad scheduling
  • Demographic bidding (Display Only)
  • Purpose of Ad Groups
  • Adwords Keyword Tool
  • Quality Score and Its Importance
  • Search Terms + Single Keyword Auction
  • Alerts Setting
  • Adgroups and Keywords
  • Ad formats And Ad guidelines
  • Creating AdWords Account
  • Adwords Dash Board
  • Ad Types in Adwords
  • Image Ads
  • Setting a Display Network Campaign
  • Automatic Placements
  • Placement Tool
  • Audience Tab
  • Purpose of Conversions
  • Tracking the Conversions for Multiple Product
  • Create your Conversion
  • Remarketing
  • Location and Language Settings
  • Bidding and Budget
  • Ad delivery: Ad rotation, frequency capping
  • Social settings (Display Only)
  • Keyword Types (Broad, Phrase, Exact and Negative)
  • Text Ad Format
  • Columns Customization
  • Filters
  • AdWords Account Setup
  • AdWords Interface Tour
  • Billing in AdWords
  • Text Ads
  • Display Network Targeting
  • Concept of CPM and Branding
  • Manual Placements
  • CPC Bidding and CPM Bidding
  • Topics Tab
  • Create your Conversion Tracking Code
  • Purpose of Conversions
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Certified Google Adwords Training
INR 8000
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